Multidisciplinary marketer and product designer improving the way we approach problems through data, design, and empathy.

Holding a master's degree in Communication Design with a concentration in digital product design at Parsons School of Design and Cornell Tech.

Case Studies

WSJ x Cornell Tech: Scoop

Cedar

Cedar is an e-commerce home and furnishing store that allows shoppers to look at products at home using AR technology. Cedar explores the process of creating AR rooms, organizing them, and adding new products. This was my master's capstone project.

Uniqlo x CornellTech: Onecity

Onecity

In partnership with Cornell Tech, I was provided the unique opportunity to collaborate with retail giant UNIQLO and create a digital product (Onecity) in response to their real life challenge of customer acquisition amongst US audiences.

Venmo Redesign

Venmo

Venmo is a popular social payment app owned by PayPal for easy online payments. For this project, my teammate and I created a new “tag” feature to help users organize their transactions.

WSJ x Cornell Tech: Scoop

Scoop (WIP)

In partnership with News Corp, Cornell Tech students and I worked with Dow Jones executives to create a digital product (Scoop) and explore a new way for the Wall Street Journal to reach their Gen-Z audiences.